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361.
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Cases in marketing management by Bursk, Edward Collins. Edition: 2d ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : ; Prentice-Hall, Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13.B83 1975 (1).
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362.
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MKTG Marketing by McDaniel Lamb Hair. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, c2006Availability: Items available for loan: TUM Main CampusCall number: HF 5415.L2624 2002 (3).
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363.
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364.
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365.
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Consumer Behaviour A European Perspective by Solomon, Michael (et al). Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Prentice Hall 2002Availability: Items available for loan: TUM Main CampusCall number: HF 5415.33 E85 S65 2002 (1).
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366.
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Marketing Research An Applied Orientation by Malhotra, Naresh K. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Prentice Hall 2003Availability: Items available for loan: TUM Main CampusCall number: HF 5415.2 M35 2003 (1).
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367.
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Foundations of marketing by Fahy, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Mcgraw Hill 2009Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .F349 2012 (3).
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368.
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Marketing management by Kumar, Arun. Edition: 2nd edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Vikas 2011Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .I3 K86 (1).
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369.
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Hospitality sales and promotion: strategies for success by Taylor, Derek. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ;Boston : ; Butterworth-Heinemann, ; 2001Availability: Items available for loan: TUM Main CampusCall number: TX 911.M3 (2).
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370.
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371.
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372.
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Strategic marketing for nonprofit Organisations by Andreasen, Alan. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Pearson 2008Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .K6312 2008 (1).
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373.
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The management and marketing of services by Mudie, Peter. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ;Boston : ; Butterworth Heinemann, ; 1999Availability: Items available for loan: TUM Main CampusCall number: HD 9980.5 .M83 1999 (1).
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374.
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375.
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376.
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377.
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378.
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Marketing 12/13 by Richardson, John E.". Edition: 35th Ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York McGraw-Hill 2013; 2013Availability: Items available for loan: TUM Main CampusCall number: HD 9440 .R53 2013 (10).
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379.
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Event marketing and management by Gaur, Sanjaya S.". Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Vikas 2013; 2013Availability: Items available for loan: TUM Main CampusCall number: GT 3405 .G38 2013 (1), Tum Kwale CampusCall number: GT 3405 .G38 2013 (1).
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380.
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Entertainment Marketing by Kursh, Steven R.". Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston Pearson 2012; 2012Availability: Items available for loan: TUM Main CampusCall number: GV 188 .3 K6 2012 (1).
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