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1.
Understanding digital marketing marketing strategies for engaging the digital generation

by Ryan, Damian.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Philadelphia, PA : Kogan Page, 2012Availability: Items available for loan: TUM Main CampusCall number: HF5415.1265 .R93 2012 (1).

2.
Developing a marketing strategy [electronic resource] / Jean-François Denault.

by Denault, Jean-François [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

3.
Social influence & marketing [electronic resource] : the Hush Puppies story / Allan J. Kimmel.

by Kimmel, Allan J [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

4.
Word-of-mouth communication and opinion leadership [electronic resource] / Alan J. Kimmel.

by Kimmel, Alan J [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

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