Employer Branding for Competitive Advantage : Models and Implementation Strategies / Geeta Rana, Shivani Agarwal, Ravindra Sharma.
Material type:
TextSeries: Information Technology, Management and Operations Research PracticesPublisher: CRC Press, 2021Edition: 1stDescription: 1 online resource (204 pages : 24 illustrations)Content type: text Media type: computer Carrier type: online resourceISBN: 9781000362268; 1000362264; 9781003127826; 1003127827; 9781000362183; 1000362183; 9781000362220; 1000362221Subject(s): Employees -- Recruiting | Branding (Marketing) -- Management | Social media | TECHNOLOGY / Operations Research | BUSINESS & ECONOMICS / Human Resources & Personnel ManagementDDC classification: 658.3/111 LOC classification: HF5549.5.R44Online resources: Taylor & Francis | OCLC metadata license agreement Summary: This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.
1. Emerging Paradigms in Employer Branding. 2. Employer Branding and Employer Value Proposition (EVP). 3. Innovative Employer Branding Practices for Industry 4.0. 4. Agility of the HR for Employer Branding. 5. Preamble for Talent Acquisition Retention and Growth. 6. Employer Brand Management. 7. Employer Branding and Recruitment Marketing Strategies to Attract Millennial Talent. 8. External and Internal Employer Branding. 9. Employer Branding and Knowledge Management. 10. Evolution of Employer Branding Research. 11. Employer Branding Ensure Employee Satisfaction. 12. Employer Branding and CSR. 13. Employer Branding and Employee Retention. 14. Employer Branding and Social Networking Platforms. 15. Employer Branding Models. 16. Employer Branding Strategies for Educational Institutions.
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.
OCLC-licensed vendor bibliographic record.