Employer Branding for Competitive Advantage : (Record no. 73901)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03916cam a2200577Mi 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781003127826 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220531132542.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210114s2021 xx go ||| 0 eng d |
| 040 ## - Cataloging Source | |
| -- | OCoLC-P |
| -- | eng |
| -- | OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781000362268 |
| -- | (EPUB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1000362264 |
| -- | (EPUB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781003127826 |
| -- | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1003127827 |
| -- | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781000362183 |
| -- | (electronic bk. : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1000362183 |
| -- | (electronic bk. : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781000362220 |
| -- | (electronic bk. : Mobipocket) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1000362221 |
| -- | (electronic bk. : Mobipocket) |
| 024 7# - | |
| -- | 10.1201/9781003127826. |
| -- | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1239278956 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC-P)1239278956 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5549.5.R44 |
| 072 #7 - | |
| -- | TEC |
| -- | 029000 |
| -- | bisacsh |
| 072 #7 - | |
| -- | BUS |
| -- | 036070 |
| -- | bisacsh |
| 072 #7 - | |
| -- | BUS |
| -- | 030000 |
| -- | bisacsh |
| 072 #7 - | |
| -- | KCHS |
| -- | bicssc |
| 082 04 - | |
| -- | 658.3/111 |
| -- | 23 |
| 245 00 - TITLE STATEMENT | |
| Title | Employer Branding for Competitive Advantage : |
| Remainder of title | Models and Implementation Strategies / |
| Statement of responsibility, etc. | Geeta Rana, Shivani Agarwal, Ravindra Sharma. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st. |
| 264 #1 - | |
| -- | CRC Press, |
| -- | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (204 pages : |
| Other physical details | 24 illustrations). |
| 336 ## - | |
| -- | text |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | rdacarrier |
| 490 0# - | |
| -- | Information Technology, Management and Operations Research Practices |
| 500 ## - GENERAL NOTE | |
| General note | 1. Emerging Paradigms in Employer Branding. 2. Employer Branding and Employer Value Proposition (EVP). 3. Innovative Employer Branding Practices for Industry 4.0. 4. Agility of the HR for Employer Branding. 5. Preamble for Talent Acquisition Retention and Growth. 6. Employer Brand Management. 7. Employer Branding and Recruitment Marketing Strategies to Attract Millennial Talent. 8. External and Internal Employer Branding. 9. Employer Branding and Knowledge Management. 10. Evolution of Employer Branding Research. 11. Employer Branding Ensure Employee Satisfaction. 12. Employer Branding and CSR. 13. Employer Branding and Employee Retention. 14. Employer Branding and Social Networking Platforms. 15. Employer Branding Models. 16. Employer Branding Strategies for Educational Institutions. |
| 520 ## - | |
| -- | This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students. |
| 588 ## - | |
| -- | OCLC-licensed vendor bibliographic record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Employees |
| General subdivision | Recruiting. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | TECHNOLOGY / Operations Research |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Human Resources & Personnel Management |
| Source of heading or term | bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rana, Geeta, |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agarwal, Shivani, |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Śarmā, Ravīndra, |
| Relator term | editor. |
| 856 40 - | |
| -- | Taylor & Francis |
| -- | https://www.taylorfrancis.com/books/9781003127826 |
| 856 42 - | |
| -- | OCLC metadata license agreement |
| -- | http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
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