Targeting & segmentation in marketing [electronic resource] / Peter Sleight.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Targeting and segmentation in marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (17 min.) : color, sound)Other title: Targeting and segmentation in marketingSubject(s): Market segmentation | Marketing research | Target marketingOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Introduction to the series -- Why classify consumers? -- Different ways to classify consumers -- Demographic classification -- Socio-economic classification -- Behavioral classification -- BMRB's target group index (TGI) -- Attitudinal classification -- Socio-cultural and mind-set typologies -- Psychographics -- 'DIY' attitudinal groups from TGI -- Lifestyles -- Lifestage -- Geodemographics -- Overview of the other talks in this series -- Targeting and segmentation in marketing -- Social grade-50 years old and still very relevant -- Behavioral segmentation -- Geodemographics around the world -- Statistics of segmentation and classification -- Conclusions.
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Mode of access: World Wide Web.