The use of social grading in British market research [electronic resource] / Erhard Meier.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Targeting and segmentation in marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (20 min.) : color, sound)Subject(s): Market segmentation | Marketing research | Target marketingOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Social Grading: a widely used classification system in the UK, the 'currency' for media planning and other marketing applications -- Philosophy behind social grading -- Concepts -- Mechanics of social grading -- Examples -- Results: profile of adults in Great Britain -- The discriminatory power of social grade -- Main uses in market research -- Criticism of social grade -- Answer to criticism -- Social grade, NS-SEC and the Census -- Automated social grading -- Conclusion.
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Mode of access: World Wide Web.