Blue ocean strategy [electronic resource] / Ashok Kurtkoti.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2015Description: 1 online resource (1 streaming video file (7 min.) : color, sound)Subject(s): Market segmentation | Marketing | New products -- Marketing | Sales management | SellingOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Red vs. blue ocean strategy -- Value innovation -- Three tiers of non-customers -- Examples of blue ocean strategy.
Access restricted to subscribers.
Mode of access: World Wide Web.