Market segmentation [electronic resource] : a vital component of hotel marketing / Martin Evans.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing hotels: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (48 min.) : color, sound)Subject(s): Hotels -- Marketing | Market segmentationOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The role of marketing in the hotel industry -- The importance of knowing your customer -- Principles of market segmentation -- Types of market segments for hotels -- How to apply market segmentation -- The segment led marketing plan.
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Mode of access: World Wide Web.