Evans, Martin,
Market segmentation a vital component of hotel marketing / [electronic resource] : Martin Evans. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (48 min.) : color, sound). - Marketing hotels : addressing the unique challenges of marketing hotels, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing hotels. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The role of marketing in the hotel industry -- The importance of knowing your customer -- Principles of market segmentation -- Types of market segments for hotels -- How to apply market segmentation -- The segment led marketing plan.
Access restricted to subscribers.
Mode of access: World Wide Web.
2283 Henry Stewart Talks
Hotels--Marketing.
Market segmentation.
Market segmentation a vital component of hotel marketing / [electronic resource] : Martin Evans. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (48 min.) : color, sound). - Marketing hotels : addressing the unique challenges of marketing hotels, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing hotels. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The role of marketing in the hotel industry -- The importance of knowing your customer -- Principles of market segmentation -- Types of market segments for hotels -- How to apply market segmentation -- The segment led marketing plan.
Access restricted to subscribers.
Mode of access: World Wide Web.
2283 Henry Stewart Talks
Hotels--Marketing.
Market segmentation.