Developing a marketing strategy [electronic resource] / Jean-François Denault.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Marketing strategy: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (25 min.) : color, sound)Subject(s): Biotechnology industries | Distribution | Internet marketing | Market segmentation | Marketing -- Management | Pricing | Strategic planningOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Marketing strategy -- Pricing Strategy -- Promotion strategy -- Digital marketing strategy -- Distribution strategy -- Segmentation.
Access restricted to subscribers.
Mode of access: World Wide Web.