Denault, Jean-François.

Developing a marketing strategy [electronic resource] / Jean-François Denault. - London : Henry Stewart Talks, 2020. - 1 online resource (1 streaming video file (25 min.) : color, sound). - Marketing strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing strategy. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Marketing strategy -- Pricing Strategy -- Promotion strategy -- Digital marketing strategy -- Distribution strategy -- Segmentation.

Access restricted to subscribers.


Mode of access: World Wide Web.

5062 Henry Stewart Talks


Biotechnology industries.
Distribution.
Internet marketing.
Market segmentation.
Marketing--Management.
Pricing.
Strategic planning.
Technical University of Mombasa
Tom Mboya Street, Tudor 90420-80100 , Mombasa Kenya
Tel: (254)41-2492222/3 Fax: 2490571