TUM Library catalog › Results of search for 'ccl=su:"Marketing" and su-to:International business enterprises and su-to:Globalization'

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	1.	No cover image available McDonald's in India [electronic resource] : how far should multinational companies go in adapting to local markets? / Anil K. Gupta. by Gupta, Anil K, 1949- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	2.	No cover image available Hewlett Packard [electronic resource] : a pioneering approach to global account management / George S. Yip. by Yip, George S [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)