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1.
International Marketing

by Cateora, Philip R.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill Irwin Availability: Items available for loan: TUM Main CampusCall number: HF 1416 .C375 2009 (2).

2.
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes / edited by Izabela Kowalik.

by Kowalik, Izabela [editor.].

Edition: 1 Edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

3.
Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Peñaloza and Nil Toulouse.

by Visconti, Luca M [editor.] | Peñaloza, Lisa [editor.] | Toulouse, Nil [editor.].

Edition: Second edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

4.
International marketing

by Cateora, Philip R | Graham, John L.

Edition: 12thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Companies Inc. 2005Availability: Items available for loan: TUM Main CampusCall number: HF 1009.5.C35 2005 (1).

5.
Haier [electronic resource] : globalization of market presence / Anil K. Gupta.

by Gupta, Anil K, 1949- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2021Online access: Click here to access online Availability: No items available :

6.
Schindler [electronic resource] : applying knowledge-based marketing in Japan / Nigel Holden.

by Holden, Nigel, 1945- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

7.
Entry mode strategy in global marketing [electronic resource] / Svend Hollensen.

by Hollensen, Svend [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

8.
Globalization of market presence [electronic resource] / Anil K. Gupta.

by Gupta, Anil K, 1949- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online | Series Availability: No items available :

9.
Building global brands [electronic resource] / Laura Ries.

by Ries, Laura [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online | Series Availability: No items available :

10.
International marketing [electronic resource] / Kevin Ibeh.

by Ibeh, Kevin [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2012Online access: Click here to access online | Series Availability: No items available :

11.
Risk management [electronic resource] : getting paid for your exports / Jim Sherlock.

by Sherlock, Jim [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

12.
Incoterms 2000 [electronic resource] / Jim Sherlock.

by Sherlock, Jim [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

13.
Cross-boundary marketing [electronic resource] : sensitivity to global convergence or global individualism? / Luiz Moutinho.

by Moutinho, Luiz [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

14.
Exporting [electronic resource] / Stan Paliwoda.

by Paliwoda, Stanley J [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

15.
The global marketing imperative [electronic resource] / Michael Czinkota.

by Czinkota, Michael R [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

16.
Competing in foreign markets [electronic resource] : a global perspective on national challenges / Michael McDermott.

by McDermott, Michael C [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

17.
Recent trends in global advertising practice [electronic resource] / Nükhet Vardar.

by Vardar, Nükhet, 1961- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

18.
Cross-cultural management [electronic resource] : essential insights for international marketers / Nigel Holden [and] Martin Glisby.

by Holden, Nigel, 1945- [spk] | Glisby, Martin [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

19.
International marketing planning [electronic resource] : adaptation and standardisation / Demetris Vrontis.

by Vrontis, Demetris [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

20.
Big markets for small companies [electronic resource] / Peter Enderwick.

by Enderwick, Peter [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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