Haier [electronic resource] : globalization of market presence / Anil K. Gupta.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2021Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): Haier (Corporation) | Electric industries -- China | Export marketing -- China -- Case studies | International business enterprises -- China | China -- Commerce -- United States | United States -- Commerce -- ChinaOnline resources: Click here to access online Summary: This case study looks at Haier's expansion into the US market as an example of choosing country markets, and market segment within the country, as part of the process of globalizing its market presence.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Globalization of market presence.
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This case study looks at Haier's expansion into the US market as an example of choosing country markets, and market segment within the country, as part of the process of globalizing its market presence.
Mode of access: World Wide Web.