Brand new experience [electronic resource] : the emergent marketplace / Max Lenderman.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Experiential marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (32 min.) : color, sound)Subject(s): Brand choice | Branding (Marketing)Online resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Just how impressive is the emerging marketplace of hyper-developing countries? -- What is experiential marketing? -- Two big themes: brand and consumer -- The experience of brand authenticity -- The experience of consumer engagement.
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Mode of access: World Wide Web.