Lenderman, Max.
Brand new experience the emergent marketplace / [electronic resource] : Max Lenderman. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (32 min.) : color, sound). - Experiential marketing : shaping the future of global brands, 2056-4570 . - Henry Stewart talks. Business & management collection. Experiential marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Just how impressive is the emerging marketplace of hyper-developing countries? -- What is experiential marketing? -- Two big themes: brand and consumer -- The experience of brand authenticity -- The experience of consumer engagement.
Access restricted to subscribers.
Mode of access: World Wide Web.
2083 Henry Stewart Talks
Brand choice.
Branding (Marketing)
Brand new experience the emergent marketplace / [electronic resource] : Max Lenderman. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (32 min.) : color, sound). - Experiential marketing : shaping the future of global brands, 2056-4570 . - Henry Stewart talks. Business & management collection. Experiential marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Just how impressive is the emerging marketplace of hyper-developing countries? -- What is experiential marketing? -- Two big themes: brand and consumer -- The experience of brand authenticity -- The experience of consumer engagement.
Access restricted to subscribers.
Mode of access: World Wide Web.
2083 Henry Stewart Talks
Brand choice.
Branding (Marketing)