Building brands with effective shopper marketing [electronic resource] / Chris Masterson.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Modern brand management: Publisher: London : Henry Stewart Talks, 2011Description: 1 online resource (1 streaming video file (29 min.) : color, sound)Subject(s): Advertising, Point-of-sale | Branding (Marketing) | Consumers -- Decision making | Marketing | Shopping -- Decision makingOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Current landscape of shopper marketing -- A shopper marketing approach -- The bottom line -- Brands and shopper marketing -- The UK market -- Customer support -- Collaborate, not concede -- Bakery case study -- The look of success -- Building brands.
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Mode of access: World Wide Web.