Masterson, Chris,
Building brands with effective shopper marketing [electronic resource] / Chris Masterson. - London : Henry Stewart Talks, 2011. - 1 online resource (1 streaming video file (29 min.) : color, sound). - Modern brand management : fundamentals and latest thinking, 2056-4570 . - Henry Stewart talks. Business & management collection. Modern brand management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Current landscape of shopper marketing -- A shopper marketing approach -- The bottom line -- Brands and shopper marketing -- The UK market -- Customer support -- Collaborate, not concede -- Bakery case study -- The look of success -- Building brands.
Access restricted to subscribers.
Mode of access: World Wide Web.
2773 Henry Stewart Talks
Advertising, Point-of-sale.
Branding (Marketing)
Consumers--Decision making.
Marketing.
Shopping--Decision making.
Building brands with effective shopper marketing [electronic resource] / Chris Masterson. - London : Henry Stewart Talks, 2011. - 1 online resource (1 streaming video file (29 min.) : color, sound). - Modern brand management : fundamentals and latest thinking, 2056-4570 . - Henry Stewart talks. Business & management collection. Modern brand management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Current landscape of shopper marketing -- A shopper marketing approach -- The bottom line -- Brands and shopper marketing -- The UK market -- Customer support -- Collaborate, not concede -- Bakery case study -- The look of success -- Building brands.
Access restricted to subscribers.
Mode of access: World Wide Web.
2773 Henry Stewart Talks
Advertising, Point-of-sale.
Branding (Marketing)
Consumers--Decision making.
Marketing.
Shopping--Decision making.