Digital impact on the marketing mix [electronic resource] / Paul R Smith.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Digital marketing best practice: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (59 min.) : color, sound)Subject(s): Branding (Marketing) | Internet marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Web 2.0 -- Hyper competition -- Customer engagement -- Brand loyalty -- Sustainable competitive advantage -- The ladder of engagement principles -- Collaborative co-creation -- Ladder applied: cross industries -- Ladder applied: specific case -- Great Moments Of Sportsmanship campaign.
Access restricted to subscribers.
Mode of access: World Wide Web.