Smith, Paul R.,
Digital impact on the marketing mix [electronic resource] / Paul R Smith. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (59 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Digital marketing best practice. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Web 2.0 -- Hyper competition -- Customer engagement -- Brand loyalty -- Sustainable competitive advantage -- The ladder of engagement principles -- Collaborative co-creation -- Ladder applied: cross industries -- Ladder applied: specific case -- Great Moments Of Sportsmanship campaign.
Access restricted to subscribers.
Mode of access: World Wide Web.
2407 Henry Stewart Talks
Branding (Marketing)
Internet marketing.
Digital impact on the marketing mix [electronic resource] / Paul R Smith. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (59 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Digital marketing best practice. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Web 2.0 -- Hyper competition -- Customer engagement -- Brand loyalty -- Sustainable competitive advantage -- The ladder of engagement principles -- Collaborative co-creation -- Ladder applied: cross industries -- Ladder applied: specific case -- Great Moments Of Sportsmanship campaign.
Access restricted to subscribers.
Mode of access: World Wide Web.
2407 Henry Stewart Talks
Branding (Marketing)
Internet marketing.