Customer experience and web design [electronic resource] / Catriona Campbell.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Digital marketing best practice: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Subject(s): Consumer satisfaction | Internet marketing | Web sites -- DesignOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Opinion of companies vs. customers on customer experience -- Managing the customer experience online -- Experiences spread quickly -- Customer experience ripple effect -- Customer experience measurement -- Qualitative and quantitative research -- Measuring data collected.
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Mode of access: World Wide Web.