Campbell, Catriona,
Customer experience and web design [electronic resource] / Catriona Campbell. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Digital marketing best practice. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Opinion of companies vs. customers on customer experience -- Managing the customer experience online -- Experiences spread quickly -- Customer experience ripple effect -- Customer experience measurement -- Qualitative and quantitative research -- Measuring data collected.
Access restricted to subscribers.
Mode of access: World Wide Web.
2293 Henry Stewart Talks
Consumer satisfaction.
Internet marketing.
Web sites--Design.
Customer experience and web design [electronic resource] / Catriona Campbell. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Digital marketing best practice. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Opinion of companies vs. customers on customer experience -- Managing the customer experience online -- Experiences spread quickly -- Customer experience ripple effect -- Customer experience measurement -- Qualitative and quantitative research -- Measuring data collected.
Access restricted to subscribers.
Mode of access: World Wide Web.
2293 Henry Stewart Talks
Consumer satisfaction.
Internet marketing.
Web sites--Design.