Basic marketing research applications to contemporary issues Naresh K. Malhotra.
Material type:
TextPublisher: Upper Saddle River, NJ : Prentice Hall, c2002Description: xxxiii, 685 p. : ill. (some col.) . ; 26 cm. 1 CD-ROM (4 3/4 in.)ISBN: ; 0133768562 (hardback : alk. paper)Subject(s): Marketing research
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Books
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TUM Lamu Campus | HF 5415.2.M288 2002 (Browse shelf) | Available | 114B01008 |