| 000 -LEADER |
|---|
| fixed length control field |
00502nam a2200133Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
89626 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150525s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
|
| -- |
0133768562 (hardback : alk. paper) |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Basic marketing research |
| Remainder of title |
applications to contemporary issues |
| Statement of responsibility, etc. |
Naresh K. Malhotra. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
|
| -- |
Upper Saddle River, NJ : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 685 p. : ill. (some col.) |
| Dimensions |
. ; 26 cm. 1 CD-ROM (4 3/4 in.) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
