Malhotra, Naresh K.
Basic marketing research applications to contemporary issues Naresh K. Malhotra. - Upper Saddle River, NJ : Prentice Hall, c2002. - xxxiii, 685 p. : ill. (some col.) . ; 26 cm. 1 CD-ROM (4 3/4 in.)
0133768562 (hardback : alk. paper)
Marketing research.
Basic marketing research applications to contemporary issues Naresh K. Malhotra. - Upper Saddle River, NJ : Prentice Hall, c2002. - xxxiii, 685 p. : ill. (some col.) . ; 26 cm. 1 CD-ROM (4 3/4 in.)
0133768562 (hardback : alk. paper)
Marketing research.