Marketing decision making : analytic framework and cases / William F. O'Dell, Andrew C. Ruppel, Robert H. Trent.
Material type:
TextPublisher: Cincinnati : South-Western Pub. Co., c1979Edition: 2d edDescription: vi, 362 p. : ill. ; 24 cmISBN: 053819510XSubject(s): Marketing -- Decision making | Marketing -- Decision making -- Case studiesLOC classification: HF5415.125 | .O3 1979
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Tum Kwale Campus | HF 5415.125.03 1979 (Browse shelf) | Available | 000372 | |
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Tum Kwale Campus | HF 5415.125.O3 1979 (Browse shelf) | Available | 000266 | |
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Tum Kwale Campus | HF 5415.125.O3 1979 (Browse shelf) | Available | 000265 | |
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Tum Kwale Campus | HF 5415.125.O3 1979 (Browse shelf) | Available | 000268 |
Includes bibliographies and index.