| 000 -LEADER |
|---|
| fixed length control field |
00869cam a2200253 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3211786 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220830110538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
790403s1979 ohua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
78065346 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
053819510X |
| 040 ## - Cataloging Source |
|---|
| Transcribing Agency |
TUM |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.125 |
| Item number |
.O3 1979 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Dell, William F. |
| Fuller form of name |
(William Francis), |
| Dates associated with a name |
1909- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing decision making : |
| Remainder of title |
analytic framework and cases / |
| Statement of responsibility, etc. |
William F. O'Dell, Andrew C. Ruppel, Robert H. Trent. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2d ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Cincinnati : |
| Name of publisher, distributor, etc. |
South-Western Pub. Co., |
| Date of publication, distribution, etc. |
c1979. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 362 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making |
| -- |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ruppel, Andrew C., |
| Relator term |
joint author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Trent, Robert H., |
| Relator term |
joint author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
