O'Dell, William F. 1909-
Marketing decision making : analytic framework and cases / William F. O'Dell, Andrew C. Ruppel, Robert H. Trent. - 2d ed. - Cincinnati : South-Western Pub. Co., c1979. - vi, 362 p. : ill. ; 24 cm.
Includes bibliographies and index.
053819510X
78065346
Marketing--Decision making.
Marketing--Decision making--Case studies.
HF5415.125 / .O3 1979
Marketing decision making : analytic framework and cases / William F. O'Dell, Andrew C. Ruppel, Robert H. Trent. - 2d ed. - Cincinnati : South-Western Pub. Co., c1979. - vi, 362 p. : ill. ; 24 cm.
Includes bibliographies and index.
053819510X
78065346
Marketing--Decision making.
Marketing--Decision making--Case studies.
HF5415.125 / .O3 1979