UCHealth and General Electric [electronic resource] : the importance of storytelling in marketing / Drew Neisser.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2019Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): General Electric Company | UCHealth | Advertising | Communication in marketing | Storytelling -- Economic aspectsOnline resources: Click here to access online Summary: This case study explores the use of artful storytelling in advertising. Through an analysis of UCHealth and GE's marketing campaigns, this case study concludes that storytelling is beneficial for both B2C and B2B businesses.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: 4 traits of successful marketers.
Title from title frames.
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This case study explores the use of artful storytelling in advertising. Through an analysis of UCHealth and GE's marketing campaigns, this case study concludes that storytelling is beneficial for both B2C and B2B businesses.
Mode of access: World Wide Web.