Neisser, Drew,
UCHealth and General Electric the importance of storytelling in marketing / [electronic resource] : Drew Neisser. - London : Henry Stewart Talks, 2019. - 1 online resource (1 streaming video file (4 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: 4 traits of successful marketers. Title from title frames.
Access restricted to subscribers.
This case study explores the use of artful storytelling in advertising. Through an analysis of UCHealth and GE's marketing campaigns, this case study concludes that storytelling is beneficial for both B2C and B2B businesses.
Mode of access: World Wide Web.
7150 Henry Stewart Talks
General Electric Company.
UCHealth.
Advertising.
Communication in marketing.
Storytelling--Economic aspects.
UCHealth and General Electric the importance of storytelling in marketing / [electronic resource] : Drew Neisser. - London : Henry Stewart Talks, 2019. - 1 online resource (1 streaming video file (4 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: 4 traits of successful marketers. Title from title frames.
Access restricted to subscribers.
This case study explores the use of artful storytelling in advertising. Through an analysis of UCHealth and GE's marketing campaigns, this case study concludes that storytelling is beneficial for both B2C and B2B businesses.
Mode of access: World Wide Web.
7150 Henry Stewart Talks
General Electric Company.
UCHealth.
Advertising.
Communication in marketing.
Storytelling--Economic aspects.