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421.
Marketing / Geoff Lancaster and Paul Reynolds.

by Lancaster, Geoffrey, 1938- | Reynolds, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Institute of Management Foundation : Butterworth Heinemann, 1995Availability: Items available for loan: TUM Main CampusCall number: HF 5415 L3 2004 (1).

422.
Marketing the sports organisation : building networks and relationships / Alain Ferrand and Scott McCarthy.

by Ferrand, Alain, 1952- | McCarthy, Scott, 1958-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2009Online access: Table of contents only Availability: Items available for loan: TUM Main CampusCall number: GV716.F473 2009 (1).

423.
ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS / TERENCE A SHIMP

by SHIMP TERENCE A.

Edition: 6TH EDMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: MASON THOMSON 2003Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .123 S54 2003 (1).

424.
Physician ancillary services : / the Coker Group ; J. Max Reiboldt ... [et al.]

by Stanley, Kay, 1944- | Coker Group.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Sudbury, Mass. : Jones and Bartlett, c2006Availability: Items available for loan: TUM Main CampusCall number: RA 974.R43 2006 (1).

425.
Marketing Management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 14 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: England Pearson Education Limited 2013Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13 .K64 2013 (2).

426.
Strategic management of health care organizations / Peter M. Ginter, Linda M. Swayne, W. Jack Duncan.

by Ginter, Peter M | Swayne, Linda E | Duncan, W. Jack (Walter Jack) | Duncan, W. Jack (Walter Jack). Strategic management of health care organizations.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Malden, Mass., USA : Blackwell, 1998Availability: Items available for loan: TUM Main CampusCall number: RA 971 .D78 1997 (1).

427.
Marking in travel and tourism Alan Fyall

by Fyall Alan, 2009 | Middleton victor t.c 4.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routlegde 2009Availability: Items available for loan: TUM Main CampusCall number: G155.A1M475 2009 (1).

428.
Marking in travel and tourism Alan Fyall

by Fyall Alan, 2009 | Middleton victor t.c 4.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routlegde 2009Availability: No items available :

429.
Marketing in travel and tourism Victor T.C. middleton

by Middleton victor t.c, 2009 | Fyall alan 4.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2009Availability: No items available :

430.
Marketing in travel and tourism Victor T.c Middleton

by Middleton Victor T.c, 2009 | Fyall Alan 4.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2009Availability: Items available for loan: TUM Main CampusCall number: G 155.A1M475 2009 (1).

431.
MARKETING IN TRAVEL AND TOURISM VICTOR T.C.MIDDLETON

by MIDDLETON T.C. VICTOR, 2009.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: NEW YORK ROUTLEDGE 2009Availability: Items available for loan: TUM Main CampusCall number: G155.A1M475 2009 (1).

432.
Cases in strategic marketing management : Vincze, Julian and Anderson, Carol

by Vincze, Julian and Anderson, Carol | Quelch, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice-Hall, c2001Availability: Items available for loan: TUM Main CampusCall number: HF 5414.13.A523 2000 (1).

433.
The definitive guide to strategic content marketing : perspectives, issues, challenges and solutions / Lazar Dzamic and Justin Kirby.

by Džamić, Lazar [author.] | Kirby, Justin [author.].

Edition: 1 Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : New York : Kogan Page Ltd, [2018]Availability: Items available for loan: TUM Main CampusCall number: HF 5415.1265.D93 2018 (3).

434.
Social media campaigns : strategies for public relations and marketing / Carolyn Mae Kim.

by Kim, Carolyn Mae [author.].

Edition: 2nd Edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2021Availability: Items available for loan: TUM Main CampusCall number: HO 59.K558 2021 (2).

435.
Entrepreneurship for the Creative and Cultural Industries [electronic resource].

by Kolb, Bonita M.

Edition: 2nd ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Milton : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

436.
Market assessment with OR applications / authored by Adarsh Anand, Deepti Aggrawal and Mohini Agarwal.

by Anand, Adarsh [author.] | Aggrawal, Deepti [author.] | Agarwal, Mohini [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Boca Raton : CRC Press, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

437.
Mastering global business development and sales management / Thomas A. Cook.

by Cook, Thomas A, 1953- [author.].

Edition: First edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Boca Raton, FL : CRC Press, 2021Copyright date: ©2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

438.
The Routledge handbook of tourism experience management and marketing / edited by Saurabh Kumar Dixit.

by Dixit, Saurabh Kumar, 1979- [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2020Copyright date: ©2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

439.
Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi.

by Nwankwo, Sonny [editor.] | Gbadamosi, Ayantunji [editor.].

Edition: Second edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Copyright date: ©2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

440.
Re-platforming the airline business : to meet travelers' total mobility needs / Nawal K. Taneja.

by Taneja, Nawal K [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

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