Building brand websites [electronic resource] / Jon Bains.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Online advertising: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (27 min.) : color, sound)Subject(s): Branding (Marketing) | Internet advertising | Internet marketing | Web sites -- DesignOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Brand websites: the past and present -- Points to consider before you begin -- The new consumer -- The importance of trust -- What is brand ownership? -- Who are the brand owners? -- Building trusted brand communities -- Facilitation, involvement, transparency and generosity -- It is all about relationships and expectations -- Brand and e-commerce integration -- Microsites.
Access restricted to subscribers.
Mode of access: World Wide Web.