Bains, Jon,
Building brand websites [electronic resource] / Jon Bains. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (27 min.) : color, sound). - Online advertising : how to use new digital tools and connect more effectively with your customers, 2056-4570 . - Henry Stewart talks. Business & management collection. Online advertising. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Brand websites: the past and present -- Points to consider before you begin -- The new consumer -- The importance of trust -- What is brand ownership? -- Who are the brand owners? -- Building trusted brand communities -- Facilitation, involvement, transparency and generosity -- It is all about relationships and expectations -- Brand and e-commerce integration -- Microsites.
Access restricted to subscribers.
Mode of access: World Wide Web.
2503 Henry Stewart Talks
Branding (Marketing)
Internet advertising.
Internet marketing.
Web sites--Design.
Building brand websites [electronic resource] / Jon Bains. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (27 min.) : color, sound). - Online advertising : how to use new digital tools and connect more effectively with your customers, 2056-4570 . - Henry Stewart talks. Business & management collection. Online advertising. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Brand websites: the past and present -- Points to consider before you begin -- The new consumer -- The importance of trust -- What is brand ownership? -- Who are the brand owners? -- Building trusted brand communities -- Facilitation, involvement, transparency and generosity -- It is all about relationships and expectations -- Brand and e-commerce integration -- Microsites.
Access restricted to subscribers.
Mode of access: World Wide Web.
2503 Henry Stewart Talks
Branding (Marketing)
Internet advertising.
Internet marketing.
Web sites--Design.