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1.
Marketing decision making : analytic framework and cases / William F. O'Dell, Andrew C. Ruppel, Robert H. Trent.

by O'Dell, William F. (William Francis), 1909- | Ruppel, Andrew C [joint author.] | Trent, Robert H [joint author.].

Edition: 2d ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western Pub. Co., c1979Availability: Items available for loan: TUM Main CampusCall number: HF 5415.125.O3 1979 (4).

2.
Sport business analytics : using data to increase revenue and improve operational efficiency / C. Keith Harrison, University of Central Florida, Orlando, USA, Scott Bukstein, University of Central Florida, Orlando, USA.

by Harrison, C. Keith [editor.] | Bukstein, Scott [editor.].

Material type: Text Text; Literary form: Not fiction Publisher: Boca Raton : Taylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, plc, [2017]Copyright date: ©2017Online access: Click here to view. Availability: No items available :

3.
General Motors [electronic resource] : a failure of corporate philosophy / Paul J. H. Schoemaker.

by Schoemaker, Paul J. H [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available :

4.
Rebranding bread [electronic resource] : a shopper marketing success story / Chris Masterson.

by Masterson, Chris [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

5.
Organizational buying [electronic resource] / Greg W. Marshall.

by Marshall, Greg W [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

6.
Please touch [electronic resource] : how your sense of touch can influence marketing decisions / Joann Peck.

by Peck, Joann [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

7.
Social media and consumer behavior [electronic resource] / Tracy Tuten.

by Tuten, Tracy L, 1967- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

8.
Affective decision-making [electronic resource] / Rebekah Russell-Bennett.

by Russell-Bennett, Rebekah [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

9.
Consumer behavior [electronic resource] : why we buy / Michael R. Solomon.

by Solomon, Michael R [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

10.
Building brands with effective shopper marketing [electronic resource] / Chris Masterson.

by Masterson, Chris [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2011Online access: Click here to access online | Series Availability: No items available :

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