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1.
Net gain : expanding markets through virtual communities

by Hagel, John | Armstrong, Arthur.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 1997Availability: Items available for loan: TUM Main CampusCall number: HF5415.1265 .H34 1997 (1).

2.
Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen.

by Kerpen, Dave.

Edition: Revised and expanded second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: TUM Main CampusCall number: HF 5415.1265.K425 2015 (1).

3.
Social media monitoring as a way to learn about consumer insights [electronic resource] / Mariusz Soltanifar.

by Soltanifar, Mariusz [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

4.
The helpfulness of user-generated product reviews [electronic resource] : a retailer's perspective / Yue Pan.

by Pan, Yue [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

5.
The evolution of CRM [electronic resource] / Neil Woodcock and Merlin Stone.

by Woodcock, Neil [spk] | Stone, Merlin, 1948- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Other title: Evolution of customer relationship management.Online access: Click here to access online | Series Availability: No items available :

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