TUM Library catalog › Results of search for 'ccl=su:"Consumer behavior"'

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	1.	Contemporary consumption, consumers and marketing : cases from generations Y and Z / Brendan Canavan. by Canavan, Brendan [author.]. Edition: 1 Edition.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon ; New York : Routledge, 2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	2.	No cover image available Branding through experiential marketing [electronic resource] : launch of "National Geographic" in an emerging country / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	3.	No cover image available Absolut Vodka [electronic resource] : building consumer bonds / Judith Lynne Zaichkowsky. by Zaichkowsky, Judith Lynne, 1951- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	4.	No cover image available McDonalds [electronic resource] : customising a universal brand image / Marieke de Mooij. by Mooij, Marieke K. de, 1943- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	5.	No cover image available How brands can shift toward an experience-led model [electronic resource] / Caroline Chen. by Chen, Caroline [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	6.	No cover image available Social media marketing [electronic resource] / Simone Kurtzke. by Kurtzke, Simone [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	7.	No cover image available Culture and branding [electronic resource] / Marieke de Mooij. by Mooij, Marieke K. de, 1943- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	8.	No cover image available Personality and psychographics [electronic resource] / Namita Bhatnagar. by Bhatnagar, Namita [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Other title: Personality & psychographics.Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	9.	No cover image available Consumer behavior [electronic resource] : why we buy / Michael R. Solomon. by Solomon, Michael R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)

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