Social media marketing [electronic resource] / Simone Kurtzke.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (46 min.) : color, sound)Subject(s): Branding (Marketing) | Consumer behavior | Consumers -- Attitudes | Electronic commerce | Mobile commerce | Social media -- History | Social media -- Marketing | Strategic planningOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Title from title frames.
Updated version of a talk first published in 2015.
Contents: History of social media -- Social media and the age of the customer -- Social media marketing strategy -- Strategy objectives: branding -- Strategy objectives: reputation management -- Strategy objectives: customer service -- Strategy objectives: customer acquisition.
Access restricted to subscribers.
Mode of access: World Wide Web.