Kurtzke, Simone,
Social media marketing [electronic resource] / Simone Kurtzke. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (46 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Title from title frames. Updated version of a talk first published in 2015.
Contents: History of social media -- Social media and the age of the customer -- Social media marketing strategy -- Strategy objectives: branding -- Strategy objectives: reputation management -- Strategy objectives: customer service -- Strategy objectives: customer acquisition.
Access restricted to subscribers.
Mode of access: World Wide Web.
3902 Henry Stewart Talks
Branding (Marketing)
Consumer behavior.
Consumers--Attitudes.
Electronic commerce.
Mobile commerce.
Social media--History.
Social media--Marketing.
Strategic planning.
Social media marketing [electronic resource] / Simone Kurtzke. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (46 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Title from title frames. Updated version of a talk first published in 2015.
Contents: History of social media -- Social media and the age of the customer -- Social media marketing strategy -- Strategy objectives: branding -- Strategy objectives: reputation management -- Strategy objectives: customer service -- Strategy objectives: customer acquisition.
Access restricted to subscribers.
Mode of access: World Wide Web.
3902 Henry Stewart Talks
Branding (Marketing)
Consumer behavior.
Consumers--Attitudes.
Electronic commerce.
Mobile commerce.
Social media--History.
Social media--Marketing.
Strategic planning.