Subcultures and socialization [electronic resource] / Lisa Peñaloza.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Why we buy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Subject(s): Consumer behavior | Culture | Hispanic Americans | Industrial sociology | Market segmentation | Marketing -- Management -- Cross-cultural studies | Socialization | Subculture | Target marketing | TeenagersOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Definition of culture -- Evolution of subcultures -- Examples -- Socialization -- Subcultural identity -- Subcultural community -- Consumer and market subcultures -- Teenagers -- Latinos in the U.S.: social dynamics -- Identity terminology -- Key statistics -- Market trajectory -- Community challenges -- Conclusion -- Social fragmentation and market specialization -- Apple -- References.
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Mode of access: World Wide Web.