Promotional marketing [electronic resource] / Roddy Mullin.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2019Description: 1 online resource (1 streaming video file (13 min.) : color, sound)Subject(s): Communication in marketing | Consumer behavior | Marketing | Mobile commerce | Sales promotionOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Marketing -- Shopper activity -- Tools -- Mobile technology -- Suppliers and agencies -- The marketing process.
Access restricted to subscribers.
Mode of access: World Wide Web.