[Customer experience tracking] [electronic resource] / Lynne McClymont.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Improving the customer experience: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Subject(s): Consumer behavior | Consumer satisfaction | Consumers' preferences | Customer loyaltyOnline resources: Click here to access online | SeriesAnimated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: The importance of measuring customer experiences -- How to measure customer experience -- Different approaches to measuring customer experience -- Dissemination of results -- Deployment of findings.
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Mode of access: World Wide Web.