How brands can shift toward an experience-led model [electronic resource] / Caroline Chen.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (18 min.) : color, sound)Subject(s): Brand choice | Branding (Marketing) | Consumer behavior | Target marketingOnline resources: Click here to access onlineAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Brand as experience -- Case studies of experience-led brands -- Consumer empathy -- What makes as experiential brand.
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Mode of access: World Wide Web.