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1.
Consumer Behaviour A European Perspective

by Solomon, Michael (et al).

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Prentice Hall 2002Availability: Items available for loan: TUM Main CampusCall number: HF 5415.33 E85 S65 2002 (1).

2.
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan.

by Buttle, Francis | Maklan, Stan.

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: TUM Main CampusCall number: HF 5415.5 .B875 2015 (1).

3.
Contemporary consumption, consumers and marketing : cases from generations Y and Z / Brendan Canavan.

by Canavan, Brendan [author.].

Edition: 1 Edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon ; New York : Routledge, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

4.
Delivering fantastic customer experience : how to turn customer satisfaction into customer relationships / Daniel Lafrenière.

by Lafrenière, Daniel [author.].

Edition: 1st.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Productivity Press, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

5.
Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket.

by Zaraket, Sarah [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

6.
An overview of strategically-focused retailing [electronic resource] : opportunities and challenges / Joel R. Evans.

by Evans, Joel R [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

7.
Supersizing and upselling in fast food restaurants and bars [electronic resource] : what responsibility have companies got if customers choose to consume too much fast food or too much alcohol? / John Pratten.

by Pratten, John [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2011Online access: Click here to access online | Series Availability: No items available :

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