Modern brand management [electronic resource] : innovation / Jonathan Banks.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Modern brand management: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (43 min.) : color, sound)Subject(s): Brand name products -- Management | Branding (Marketing)Online resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Problems exacerbated by the Credit Crunch -- Value destruction -- Commoditization of Fast Moving Consumer Goods categories -- Growth of private label -- Increased promotional reliance -- Rise of the discounters -- How to add value and protect brands from price based competition.
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Mode of access: World Wide Web.