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1.
How To Sell A Service Guideline For Effective Selling In A Service Business

by Mcdonald Malcolm.

Edition: 2Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Heinemann Prof. Pub. ; 1988Availability: Items available for loan: TUM Main CampusCall number: HF 5438.25 .M396 1989 (1).

2.
How To Sell A Service Guideline For Effective Selling In A Service Business

by Mcdonald Malcolm.

Edition: 2Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Heinemann Prof. Pub. 1988Availability: Items available for loan: TUM Main CampusCall number: HF 5438.25 .M396 1989 (1).

3.
Marketing Plans How To Prepare Them How To Use Them

by Mcdonald Malcolm.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Heinemann ; 1984Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13 .M33 1984 (2).

4.
Marketing Plans How To Prepare Them How To Use Them

by Mcdonald Malcolm.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Heinemann ; 1984Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13 .M33 1984 (1).

5.
Marketing Plans How To Prepare Them How To Use Them

by Mcdonald Malcolm.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Heinemann 1984Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13 .M33 1984 (1).

6.
Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

by McDonald, Malcolm | Dunbar, Ian, 1951-.

Edition: [3rd ed.].Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004Online access: Publisher description | Table of contents only Availability: Items available for loan: TUM Main CampusCall number: HF 5415.127.M398 2004 (1).

7.
Profit, the role of world class strategic marketing planning [electronic resource] / Malcolm McDonald.

by McDonald, Malcolm [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2012Online access: Click here to access online | Series Availability: No items available :

8.
Market segmentation [electronic resource] : a fundamental concept of marketing / Malcolm McDonald.

by McDonald, Malcolm, 1938- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series (Targeting and segmentation in marketing) | Series (Principles of marketing) Availability: No items available :

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