Why branded hotels can outperform non-branded competitors [electronic resource] / Robert Milburn.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What is a brand? -- Intangible value of brands -- It is all about market share -- Price -- Brands can generate higher performance -- Branded versus non-branded hotels -- What is a brand worth? -- Willingness to pay for brand -- Brand owners spend more on advertising and PR -- Branded hotel performance versus unbranded -- Brands can deliver value -- Does new technology advantage brands?
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Mode of access: World Wide Web.