Milburn, Robert,
Why branded hotels can outperform non-branded competitors [electronic resource] / Robert Milburn. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (29 min.) : color, sound). - Branding and product specialization in hotels : why and how to brand hotels to maximize their business potential, 2056-4570 . - Henry Stewart talks. Business & management collection. Branding and product specialization in hotels. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is a brand? -- Intangible value of brands -- It is all about market share -- Price -- Brands can generate higher performance -- Branded versus non-branded hotels -- What is a brand worth? -- Willingness to pay for brand -- Brand owners spend more on advertising and PR -- Branded hotel performance versus unbranded -- Brands can deliver value -- Does new technology advantage brands?
Access restricted to subscribers.
Mode of access: World Wide Web.
2141 Henry Stewart Talks
Branding (Marketing)
Hotels.
Why branded hotels can outperform non-branded competitors [electronic resource] / Robert Milburn. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (29 min.) : color, sound). - Branding and product specialization in hotels : why and how to brand hotels to maximize their business potential, 2056-4570 . - Henry Stewart talks. Business & management collection. Branding and product specialization in hotels. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is a brand? -- Intangible value of brands -- It is all about market share -- Price -- Brands can generate higher performance -- Branded versus non-branded hotels -- What is a brand worth? -- Willingness to pay for brand -- Brand owners spend more on advertising and PR -- Branded hotel performance versus unbranded -- Brands can deliver value -- Does new technology advantage brands?
Access restricted to subscribers.
Mode of access: World Wide Web.
2141 Henry Stewart Talks
Branding (Marketing)
Hotels.