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461.
Designed to sell : the evolution of modern merchandising and display / Alessandra Wood.

by Wood, Alessandra [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon New York, NY : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

462.
Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell.

by Cornwell, T. Bettina [author.].

Edition: 2nd edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

463.
International sport business management [electronic resource] : issues and new ideas / edited by James J. Zhang, Brenda G. Pitts, and Lauren M. Johnson.

by Zhang, James J [editor.] | Pitts, Brenda G [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

464.
Employer Branding for Competitive Advantage : Models and Implementation Strategies / Geeta Rana, Shivani Agarwal, Ravindra Sharma.

by Rana, Geeta [editor.] | Agarwal, Shivani [editor.] | Śarmā, Ravīndra [editor.].

Edition: 1st.Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: General; Publisher: CRC Press, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

465.
Contemporary sport marketing : global perspectives / edited by James J. Zhang and Brenda G. Pitts.

by Pitts, Brenda G | Zhang, James (James J.).

Material type: Text Text; Literary form: Not fiction Publisher: London ; New York, N.Y. : Routledge, 2017Online access: Click here to view. Availability: No items available :

466.
Winning With Data : CRM and Analytics for the Business of Sports / by Fiona Green.

by Green, Fiona [author.] | Taylor and Francis.

Edition: 1st edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Language: English Publisher: Boca Raton, FL : Routledge, an imprint of Taylor and Francis, [2018]Copyright date: ©2019Online access: Click here to view. Availability: No items available :

467.
International sport marketing : issues and practice / edited by Michel Desbordes and André Richelieu.

by Desbordes, Michel [editor.] | Richelieu, André [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

468.
City Branding and Promotion : The Strategic Approach / Waldemar Cudny.

by Cudny, Waldemar.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

469.
Search engine optimization and marketing : a recipe for success in digital marketing / Subhankar Das.

by Das, Subhankar, 1981- [author.].

Edition: 1st.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Boca Raton : Chapman & Hall/CRC, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

470.
Tourism Policy and Planning Implementation : Issues and Challenges / edited by Konstantinos Andriotis, Dimitrios Stylidis and Adi Weidenfeld.

by Andriotis, Konstantinos [editor.] | Stylidis, Dimitrios [editor.] | Weidenfeld, Adi [editor.] | Taylor and Francis.

Edition: First edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Language: English Publisher: Boca Raton, FL : Routledge, 2018Online access: Click here to view. Availability: No items available :

471.
Leveraging Disability Sport Events : Impacts, Promises, and Possibilities / by Laura Misener, Gayle McPherson, David McGillivray and David Legg.

by Misener, Laura [author.] | McPherson, Gayle [author.] | McGillivray, David [author.] | Legg, David [author.] | Taylor and Francis.

Edition: First edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Language: English Publisher: Boca Raton, FL : Routledge, 2018Online access: Click here to view. Availability: No items available :

472.
Ethnic Marketing : Theory, Practice and Entrepreneurship / by Guilherme D. Pires and John Stanton.

by Pires, Guilherme D [author.] | Stanton, John [author.] | Taylor and Francis.

Edition: First edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Language: English Publisher: Boca Raton, FL : Routledge, [2018]Copyright date: ©2019Online access: Click here to view. Availability: No items available :

473.
Marketing organization development consulting : a how-to guide for OD consultants / [edited by] William J. Rothwell, Jong Gyu Park, Jae Young Lee.

by Park, Jong Gyu [editor.] | Rothwell, William J, 1951- [editor.] | Yi, Chae-yong, 1964- [editor.].

Material type: Text Text; Literary form: Not fiction Publisher: Boca Raton, FL : CRC Press, [2017]Copyright date: ©2017Online access: Click here to view. Availability: No items available :

474.
Strategic marketing management : the framework

by Chernev, Alexander [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago Cerebellum Press 2019Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13.C5153 2019 (1).

475.
Principles of marketing / Philip Kotler, Gary Armstrong. Opresnik, Marc Oliver.

by Kotler, Philip | Armstrong, Gary Oprensnik, Marc Oliver.

Edition: 18th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England : Pearson, c2021Availability: Items available for loan: TUM Main CampusCall number: HF 5415.K636 2021 (1).

476.
Marketing Management

by Kotler, Philip (Northwestern University) | Chernev, Alexander (Northwestern University) | Keller, Kevin Lane (Dartmouth college).

Edition: 16th Edition , Global EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: United Kingdom Pearson Education Limited 2022Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13.K64 2022 (1).

477.
International marketing

by Cateora, Philip R | Graham, John L.

Edition: 12thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Companies Inc. 2005Availability: Items available for loan: TUM Main CampusCall number: HF 1009.5.C35 2005 (1).

478.
Pricing, reimbursement and market access issues in the United States and Europe [electronic resource] / Walter Colasante and Lee Blansett.

by Blansett, Lee [spk] | Colasante, Walter [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

479.
Understanding the physician [electronic resource] / Mike Owen.

by Owen, Mike, 1956- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

480.
The evolution and role of continuous medical education (CME) [electronic resource] : integrate education and marketing for a stronger communication strategy / Barbara Macelloni.

by Macelloni, Barbara [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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