Contemporary sport marketing : global perspectives / edited by James J. Zhang and Brenda G. Pitts.
Material type:
TextSeries: World association for sport management series ; 2Publisher: London ; New York, N.Y. : Routledge, 2017Description: 1 online resource (xii, 296 pages)ISBN: 9781315265490; 9781351967327Subject(s): Sports -- Marketing -- Cross-cultural studies | Sports and globalization -- Cross-cultural studiesAdditional physical formats: Print version: : No titleDDC classification: 796.0688 LOC classification: GV716 | .C668 2017Online resources: Click here to view.
Contents:
pt. I. Macro perspective -- pt. II. Micro perspective -- pt. III. Promotional process.
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pt. I. Macro perspective -- pt. II. Micro perspective -- pt. III. Promotional process.