TUM Library catalog › Results of search for 'ccl=su:"Customer relations." and su-to:Marketing'

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	21.	No cover image available How Tesco used its clubcard programme to revive its brand and become a market leader [electronic resource] / Merlin Stone. by Stone, Merlin, 1948- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	22.	No cover image available The helpfulness of user-generated product reviews [electronic resource] : a retailer's perspective / Yue Pan. by Pan, Yue [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	23.	No cover image available Global account management [electronic resource] : what it is and what it isn't / George S. Yip. by Yip, George S [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	24.	No cover image available The evolution of CRM [electronic resource] / Neil Woodcock and Merlin Stone. by Woodcock, Neil [spk] \| Stone, Merlin, 1948- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Other title: Evolution of customer relationship management.Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	25.	No cover image available Developing a customer driven supply chain strategy [electronic resource] / Janet Godsell. by Godsell, Janet [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2011Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	26.	No cover image available Laying the foundations for multi-channel marketing through CRM strategy [electronic resource] / Adrian Payne. by Payne, Adrian [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Other title: Laying the foundations for multichannel marketing through customer relationship management strategy.Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	27.	No cover image available Managing retail customer relationships [electronic resource] / Merlin Stone. by Stone, Merlin, 1948- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	28.	No cover image available Understanding the retail customer [electronic resource] / Jonathan Banks. by Banks, Jonathan [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)

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